Post by account_disabled on Mar 9, 2024 0:41:46 GMT -5
Data measurement, more than many other factors, represents a real turning point for all professionals involved in performance measurement , for various reasons. With such levels of diffusion and visibility, the circulation of large budgets to obtain the largest market share was an intrinsic characteristic of the system right from the start. Precisely for this reason, combined with the continuous desire to improve the service and ROI , the media industry has dedicated a large part of its attention and budget to all the tools suitable for collecting and interpreting data on the public .
Market surveys and polls have had undisputed dominance in this sense, as long as the dominant media (first radio, then television) was analogue. With digitalisation, all this has Hong Kong Telegram Number Data been turned upside down. Our context of using content today would have been unthinkable until a few years ago. The use of classic mass media has been integrated with one or more devices connected to the Internet: how many people have a tablet, smartphone or laptop at hand while watching a film or TV series? This dynamic has become so present that it has earned a name: second screen . By making all digital devices refer to a shared operating environment, the unique synchronization of the devices used is the natural evolution.
By definition, the connection to the internet occurs via data packets, which are transferred both by the server and by the recipient device. From this perspective, a completely new scenario has quickly opened up for market analysts: on digital it is possible, by tracking cookies and searches, to obtain numerous data on the path taken and the resulting interests of the user , compared to the investigation methods typical of traditional media. The two media environments adapt to each other With such an impressive change of vision, favored by technological development, it is possible to notice a progressive rapprochement of the two types of media devices.
Market surveys and polls have had undisputed dominance in this sense, as long as the dominant media (first radio, then television) was analogue. With digitalisation, all this has Hong Kong Telegram Number Data been turned upside down. Our context of using content today would have been unthinkable until a few years ago. The use of classic mass media has been integrated with one or more devices connected to the Internet: how many people have a tablet, smartphone or laptop at hand while watching a film or TV series? This dynamic has become so present that it has earned a name: second screen . By making all digital devices refer to a shared operating environment, the unique synchronization of the devices used is the natural evolution.
By definition, the connection to the internet occurs via data packets, which are transferred both by the server and by the recipient device. From this perspective, a completely new scenario has quickly opened up for market analysts: on digital it is possible, by tracking cookies and searches, to obtain numerous data on the path taken and the resulting interests of the user , compared to the investigation methods typical of traditional media. The two media environments adapt to each other With such an impressive change of vision, favored by technological development, it is possible to notice a progressive rapprochement of the two types of media devices.